Strategic CFO Track
Re-evaluate your business model, approach to competitors and investment strategy.
Vet ideas with thought leaders & other Finance Executives.
Learn to better connect the dots and spot trends others don’t see.
Step back and perceive the world differently.
Join us May 11th - 12th, 2020
Advance your Finance strategy &
Elevate your business!
Dr. Vikram Mansharamani is a global trend-watcher who shows people how to anticipate the future, manage risk, and spot opportunities. He first gained widespread attention with the release of his first book, Boombustology, which provided a framework for spotting bubbles BEFORE they burst. Since then, he has been a frequent commentator on issues driving disruption in the global business environment. The 500 million member Linkedin network listed him as the #1 Top Voice for Money, Finance and Economics for both 2015 and 2016 and Worth Magazine profiled him as one of the 100 most powerful people in global finance.
Dr. Marshall Van Alstyne is one of the world’s foremost experts on network business models. The Questrom Chair Professor at Boston University School of Business, he is also co-author of the international best-seller, “Platform Revolution” (W.W. Norton & Co., 2016) with Geoff Parker. Together, they won the Thinkers50 2019 Digital Thinking Award for their concepts of the inverted firm, two-sided markets, and how firms can adapt and thrive in a platform economy. His co-authored article “Strategies for Two-Sided Markets” has been named by Harvard Business Review as a top 50 article of all time.
What is the Strategic CFO Track?
In an era of rapid change, increased regulatory scrutiny, and fierce competition, today’s Chief Financial Offers play the traditional role of asset steward while at the same time, equipping their organizations to drive aggressive growth. And, don’t forget hedging to mitigate risk.
Managing these competing demands requires a “Strategic CFO,” a leader equipped with financial acumen and an ability to look broadly across the business landscape to identify opportunities that others don’t see. A leader who recognizes emerging trends and is adept at reacting swiftly & appropriately to increase the value of their businesses.
We are bringing in experts, Vikram Mansharamani & Dr. Marshall Van Alystne, to explore these conflicting priorities, dissect the current economic environment, and discuss emerging trends at Certent’s Elevate conference.
Who Should Attend?
CFOs, CAOs, Controllers and Senior Vice Presidents of Finance or Accounting are all welcome to attend both the Strategic CFO workshop and the May 11th golf tournament.
Workshop Agenda - May 12th